THE FINALS Help Center

In THE FINALS, fame isn’t just earned, it’s sponsored.

Sponsorships let contestants build their careers, unlock rewards, and contribute to a larger in-game competition. Each season, you choose a sponsor to align with, earn Fans by performing in the arena, and work your way through a Loyalty Tier filled with unique rewards.

General Sponsorship Rules

• You may only choose one sponsor per season

• Once signed, you cannot switch sponsors until the next season, so choose carefully!

• Each sponsor has a Loyalty Tier with 20 unlockable rewards

• Earn Fans by completing support, combat, and other objective actions that impress your sponsor

Tip: Your current Fan count and Sponsorship progress can be tracked from the Main Menu under the Career or Sponsorship tab.

Sponsor Loyalty Tiers

Sponsors may return across multiple seasons, and loyal contestants are rewarded for sticking with them.

How Loyalty Works:

• If you sign with the same sponsor again, a new Loyalty Tier is unlocked featuring upgraded and exclusive rewards

• If you’re signing with a returning sponsor for the first time, only the initial Loyalty Tier will be available

• If you signed with a sponsor previously but didn’t complete their tier, you’ll resume from where you left off, and the total Fan requirement will be reduced, helping you catch up faster

Sponsor Showdown

Once you’ve signed with a sponsor, every match you play also fuels a season-long competition between brands known as the Sponsor Showdown.

Your Fan gains not only unlock rewards for you but also help your sponsor win ad space and visual influence across maps in the Arena.

How It Works:

• The showdown runs across all game modes and maps

• Each map hosts a daily competition, ranking sponsors based on the average Fans earned per player

• At the end of each 24-hour period:

  • 1st place sponsor on a map earns 3 points

  • 2nd place earns 2 points

  • 3rd place earns 1 point

• These points contribute to each sponsor's overall Showdown Standing

• You can contribute to your sponsor’s standing by playing any mode, not just World Tour

As the standings evolve, maps may visually change to reflect which sponsor is dominating the Arena.

Showdown Rewards

At the start of the next season, all players who participated in the Sponsor Showdown will receive a reward from the sponsor that ended the season with the highest overall standing.

The reward is exclusive to active participants, so make sure to earn Fans while your sponsor is in the spotlight!