Last Updated: 2026-10-22
Sponsors are an important part of your journey to superstardom in THE FINALS!
With the new Sponsor system introduced in THE FINALS: PRIME TIME, you can sign with a Sponsor, complete Challenges, earn exclusive rewards, and discover more about the world of THE FINALS.
Unlike previous seasons, Sponsors now offer a Challenge-based progression system, giving you more freedom to choose how you progress and which rewards you work towards.
You can access Sponsors directly from the leftside panel in the Main Menu.
From here, you can:
Sign with your preferred Sponsor.
Choose and complete Sponsor Challenges.
Claim rewards for completed Challenges.
Review previously completed Challenges.
Discover documents and Audio Logs from your Sponsor.
View your Sponsor's Signature Plays.
You can freely switch between available Sponsors whenever you like!
Sponsor Challenges are sets of Contracts that you can complete to earn rewards and progress through your Sponsor's journey.
Each Challenge consists of 3 to 5 Contracts, which you'll need to complete before claiming your rewards and moving on to a new Challenge.
As you progress, you'll have up to 3 Challenges to choose from, depending on how far you've advanced.
Challenges become progressively more difficult as you advance through your Sponsor's journey, but the rewards get better too!
Yes! You can freely switch between your available Challenges without losing your progress.
However, keep in mind that you'll only make progress towards your currently active Challenge.
This allows you to try different Challenges and find the ones that best suit your playstyle.
Completing Sponsor Challenges allows you to unlock a variety of rewards.
Depending on the Challenge, rewards may include:
Full outfits and individual outfit pieces
Style items, such as Tattoos and Watches
Player Card titles
Weapon Skins
Sprays and Expressions
Signature Plays
Documents and Audio Logs
To claim your rewards, visit your Sponsor after completing a Challenge.
Some Challenges also reward you with Documents (Docs) or Audio Logs, giving you a closer look at your Sponsor's activities, communications, and secrets from the Meatspace.
Signature Plays are special in-game actions that reward you with additional Fans when performed.
Each Sponsor has their own collection of Signature Plays, reflecting their unique personality and approach to the Game Show.
You can unlock additional Signature Plays by progressing through certain Sponsor Challenges.
For example:
OSPUZE
OSPUZE rewards Contestants who embrace chaos and take risks. Their Signature Plays include:
Achieving lengthy elimination streaks
Landing Headshots
Eliminating opponents while airborne
Destroying parts of the Arena
ALFA ACTA
ALFA ACTA prefers a more tactical approach, encouraging Contestants to minimize risks and maximize firepower. Their Signature Plays include:
Eliminating opponents using Mines and Turrets
Protecting teammates
Fortifying defensive positions
Important: You'll only earn Fans and receive in-game acknowledgement for Signature Plays belonging to the Sponsor you're currently signed with.
Fans represent your growing popularity as a Contestant in THE FINALS.
You can earn Fans by:
Performing positive actions during matches
Completing your Sponsor's Signature Plays
Participating in Seasonal Events
Fans are also used to progress through your World Tour Ranks, replacing the previous World Tour Points system.
Yes! You can freely switch between available Sponsors whenever you like.
You're also welcome to remain loyal to the same Sponsor for as long as you want.
No. Sponsors are permanent additions to THE FINALS.
OSPUZE, ALFA ACTA, and ISEUL-T will remain available, and new Sponsors may be introduced in future seasons without replacing existing ones.
Any Sponsor rewards you've already unlocked are yours to keep!
However, rewards you didn't unlock through the previous Sponsor system will no longer be available through that system.
We're always looking for ways to expand the Sponsor experience!
We want to make sure each Sponsor receives the attention and unique identity they deserve, so additional Sponsors may take some time to arrive.
In the meantime, we'd love to hear which Sponsors you'd like to see next!
Your progress is saved when switching between available Challenges, allowing you to return to them later.
Keep in mind that only your currently active Challenge will progress as you play.
Documents and Audio Logs are additional rewards that reveal more about your Sponsor and the world of THE FINALS.
These may include fan mail, internal communications, secret information, and stories about events taking place in the Meatspace.
You can revisit unlocked Documents and Audio Logs through the Sponsor menu.
Our Sponsor Handlers are created by the Embark Concept Art team using a combination of 3D modeling, sculpting, and existing in-game assets.
Their designs use in-game character models and 3D-scanned heads as a starting point, with custom facial sculpting, hairstyles, clothing, and accessories to give each Handler a unique personality.
The characters are then posed and placed in environments that reflect their Sponsor's identity.